My Career: My early career spanned marketing, strategy and sales across Campari International (clothing not alcohol!), Levi Strauss and Esso Petroleum, which provided a solid platform for the role of sponsorship account manager for the Sydney 2000 Olympic Games industrial portfolio. So rather than training for the Sydney2000 Olympic Games in my late 20’s I found myself accountable for the relationship of over AUD$100M Olympic sponsorship dollars.
After the Sydney Games I secured a sales role with a Melbourne-based tech company producing content management and workflow systems, but the financial crunch for tech startup dollars and corporate wariness after the September 2000 attacks on New York left me and others without our jobs as the company liquidated. I returned to the UK where I secured a new role for the then new English Institute of Sport, which was my transition into working in the UK high performance sport sector. I still contribute in this area as Independent Director of Business on the Triathlon England Board and advise the British Wheelchair Basketball programme.
About Me: I was in every school sports team and found a particular talent for distance running, founded on trailing around the muddy fields of Norfolk – initially in welly boots- keeping up with my dad. A talented athlete also at Cambridge University secured a track scholarship to the USA, alerting me to this potential. I was awarded a track scholarship at the University of Arkansas where I was ‘All American’ at Indoor, Outdoor and Cross Country and a key member of our talented ‘Lady Razorback’ team, launching us as one of the top women’s distance programmes in the USA. I contracted a fluke injury which, in ignorance, I exacerbated by continuing to train to the point of putting the nail in the coffin of my international career. This disappointment was a huge motivator for me to work for the Sydney 2000 Olympic Games if I couldn’t compete and also a calling to be instrumental in setting up the Institute of Sport in England, which provides sports science and medicine support to England’s top athletes.
Values-driven, my focus outside of Stirling Strategy is my family. We have a boy and two girls – yes triplets – who came into our lives the same year the Olympics and Paralympics came to London. Providing opportunities for their talents as well as helping others individually and collectively fulfill their potential provide daily inspiration.